What is the identity of G.F Smith?
The brand has a luxurious personality and
describes itself as “the very best in class”
Audience?
Graphic Designers
Art & Design Students
Printing Manufactures
Anyone who enjoys arts and crafts
Winners from previous years:
It was noticed that winners of the G.F Smith Calendar brief in previous years used block colour for each month. This gave there designs a strong image as it allowed each colour stand out and contrast one another. They also reflected the clean cut and sophisticated identity of G.F Smith. One winner used envelopes as there format which directly touches on the personal aspect G.F Smith paper holds. G.F Smith paper is used for many purposes, personal use being one that is very popular.
Important qualities for the calendar.
-
To show the physical and
tactile quality of paper
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To show the power and beauty of
colour
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To challenge the idea of what
paper is
-
To show the possibility and
potential of paper.
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To evoke inspiration
-
To create an appreciation to
the material
-
To bring the seasons to life
-
To communicate the passage of a
year in a unique and inspiring way
-
Using colour to connect to the
seasons
Things to consider
-
G.F Smith is a global company
and therefore seasons will differ in varying countries, however the seasons can
still reflect a local interpretation
Where will this be used?
-
Placed on a wall (physical)
-
Appear on a laptop screen
(Digital)
Paperwork:
The Potential of Paper in Graphic Design - Nancy Williams
