Colour

The Cost Of Colour 

Research also involved looking into colours that were less costly than others. 

Before the mid- nineteenth century colour pigments were made form minerals animals and plants. The brightest pigment like ultramarine, gold and vermillion, were only available to the richest of people. Ultramarine in particular was one of the most expensive and desired colours. This bright blue pigment was made from the hard lapis lazuli stone. Therefore owning paintings in these colours was a sign of tremendous wealth.  

Although this was from a different time, as my project is all about not spending money using muted colour rather than brighter ones with this in mind supports the concept. Using subdued or restrained colours compared to bright and brash colours would give the aesthetic a softer tone thats easy on the eye. It also appears less as though its trying to sell you something. Colours used also aimed to be found inks.

Examples of advertisements using bright colours :

Muted colour pallet: