This signage system aims to divert coffee lovers away from chain coffee shops and direct them towards small hidden away independent coffee shops, found in the arcades and side streets of Leeds.
Audience:
This signage system aims to attract and be understood by anyone in search of a coffee shop. It should appeal to people who are anti-globalization however, it also also aims to inform people who might not be aware of the issues of monopolizing a commodity such as coffee. Although this information is not displayed on the signage system itself, within the coffee shops depicted also exists a replica of the signage system being used as actual coffee sleeves with information on the back regarding the bigger scale importance of directing people away from chain coffee shops.
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