Type & Colour
From the interview questions and observing the clients design style, it was noted that herself and her work tend to be delicate, feminine, contemporary and young. It was highlighted how she finds enjoyment in her work especially drawing and doing this by hand. It was important to be able to capture this personality as well as present a bold and strong type to allow her name to be in the spotlight.
Initial Type Ideas :
Final Type
From the interview questions and observing the clients design style, it was noted that herself and her work tend to be delicate, feminine, contemporary and young. It was highlighted how she finds enjoyment in her work especially drawing and doing this by hand. It was important to be able to capture this personality as well as present a bold and strong type to allow her name to be in the spotlight.
Initial Type Ideas :
Final Type
Paduka
Script font is used for the client’s name which appears on the front of the
folder and on the print cards. It is always a larger size to the other text as
it is important the clients name is in the spotlight. This font captures the
personality of the client with its handwritten and playful style.
Cutive Mono was used alongside the Paduka Script font. To complement
and add character to the headers and displays of the client’s name. This font has better legibility and is
suitable for body texts.
Type Colour :
Each card inside the booklet has a different colour, this was chosen based on the dominating colour presented in each individual print. This highlighted the colour tones the client uses, which in this case are very muted and organic colours.
Using this colour swatch could then be converted to the design of the envelopes...
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