To design a logo for all the sustainable activities and initiatives at the university. The logo should raise awareness for the positive work being carried out. The logo could be used across materials such as print, posters, recycling equipment, bins, digital content, competition, prize materials, awards and other promotional materials. Therefore, the logo should be simple and flexible.
Audience – students, staff and visitors.
The design aims to be:
Innovative, to inspire students.
Recognisable as being related to sustainable practice in order to function
Broad and open, so it can be adapted to different areas of sustainable practice as well as used for different purposes.
Simple and clear to be easily translated and effective
Design Concept - Think Sustainable
‘Think Sustainable’ this idea was all about communicating this idea with a visual image. A lightbulb is an obvious symbol for thinking and being clear was important. Replacing the inside with a tree was the sustainable element, again very clear but effective. Having a simple design was important as the design could be used on a range of scales.
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