Adding lines gives the logotype a sturdy
visual. Depending on the composition and
shape it has different effects.
Either side of the word could act as
handles suggesting a strong company however put on one side below and the other
side on top could reflect a speedy service. Building on this idea I altered the
shape of the line to have a point and faded it out from each point in order to emphasise and more accurately communicate this.
It’s important the
colour
of my
logotype mirror the qualities of the company. Dealing with customers’ money its
vital
to
comes across trustworthy and simple. From
research I found that blue suggests trustworthy and honest principles, it also
exists as a calming colour and therefore was suited to my designs. The colour’s
also contrast one another allowing the letters to standout.
In my development process one idea was to create a recognisable feature
within the word itself. By placing the ‘o’ inside the ‘c’, not only did it even
out the length either side of the ‘r’ (to suggest a equal and fair exchange
rate it also created a symbol that might help an audience quickly recognise the
company.
Another feature I found successful was
changing the ‘e’ to ‘€’ as it provides a clear visual that instantly can be recognised in regards to money and exchange. I really like how the € is
interpreted in the futura font as well.
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