Studio Brief 1: Logotype Analysis

Coversible - instantly I thought of exchanging goods, the formality of the word made me think of something high-end and business based. Most money exchange companies I’ve come across appear simple and bold to quickly grab attention in busy spaces, such as an airport. Trying to fit this style my first outcomes were tacky and basic; but thinking back to how the sound of the word ‘conversible’ first brought to mind a formal, high-end business, I decided to develop these designs into fitting this personality rather than the personality of existing money exchange logo types.

With more effort put into making my logotype appear contemporary and smart while still recognizable as a money exchange company, I believed it would be more successful. As a smarter logo with more thought and care put in will suggest a better, more trustworthy service appealing to more customers - And dealing with customers money it’s very important to come across trustworthy.

It’s important my logotype is easily interpreted as it will be used by numerous people speaking different languages. Being mainly situated in an airport, it also needs to be quickly understood as often viewers may be in a rush or stressed, therefore its important its simple and bold. Letters should be spaced out but not too much and have medium weight. I aim for the personality of my logotype to be trustworthy, calming and friendly.

It’s also important the visuals of my logotype mirror the qualities of the company. Dealing with customers’ money its important to comes across trustworthy and simple. In regards to colour blue and a warm yellow best suit this intention while also allows it to stand out as it would be located in a busy open space. 

 The ‘r’ being reversed suits the function of the company, it also gives it a memorable and recognizable feature. This decision of highlighting the ‘r’ by changing its color or fill, lead me to thinking about how I could use the division of the word to reflect another trait of the company – equal and fair exchange rates; The ‘r’ being the middle letter of the word, creates two sides within the word, by adjusting the spacing between each letters correctly either side and separating the first letter of the word, there is an equal length of the letters either side. This illustrates the idea of what you put in being what you get out, (in regards to exchanging your money at the best rates possible).