Rational - Typeface

Working in Capitals I’ll adapt the font Bodoni as the thin and narrow letters are a good starting point for a cynical typeface. I’ll be experimenting with making the crossbars and cross strokes of the letters very low as well as the loop. To give it a greedy personality, I’m also considering shrinking the counters or even blocking out the counters completely. Another idea is to look at the type on money and incorporate aspects of it into my typeface e.g. the texture, style of serifs or thickness. By keeping the top and baseline off all the letters the same, as a whole the type will appear to look like a blocked out straight line, this could give the typeface a narrow minded, closed personality.

Still starting with Bodoni but working in lower case, I’ll be focusing on making my letters seem untrustworthy and bitter, by making the letters narrow and thin with slightly staggered baseline and slanted crossbars. Unlike idea no.1 the uniformity of this font would seem more broken up and hand drawn. Another idea was to experiment with watercolours to create a ‘bleeding’ effect to suggest exploitation. Also a fading fill that makes up the letters might give an unsettling darkness to it. Both typefaces would be mainly used for display or protest.

Thickness and weight within each letter will be uneven too

With sharp edges to give it a cutting visual.