Friday, 30 March 2018

The New Simplicity in Graphic Design by Stuart Tolley & Definitions of what minimalist design is

To communicate the message of my project, using a minimalist style would be appropriate, therefore research involved also exploring examples of minimal graphic design.


How would you define minimalist design?

Minimalist design today is about reduction, unearthing a message and structuring the content. It makes effective use of blank spaces and creates a high visual impact with only the most essential elements.

Research on various minimalist designs reveal that minimalist design can also be the result of economic restrictions, low quality materials and sheer practicality.

“I see minimal graphic design as the fine line between raw data and designed information”

“the smallest possible amount of elements in an ordered structure”

“a minimum set of elements to create maximum impact for the message”

“the simple expression of a complex thought”

“simplicity is about subtracting the obvious and adding the meaningful”

“reduced to the minimum with the maximum effect”

“think small act big”

“An extreme simplification of form and colour to convey a bold message.”

At what point does a design cease to be minimalist?

“When the function is dominated by form”

“When it has no visual hierarchy.”

“if the negative space is less than 70% of the layout, it would not be minimalist anymore”

“when there are too many messages being communicated at once”


Wednesday, 28 March 2018

Research 505 - Minimalism Documentary Notes

Minimalism Documentary Notes 




























Less stuff
Less clutter
Less debt


Less distractions

However - At first glance, people might think the point of minimalism is only to get rid of material possessions: Eliminating. Jettisoning. Extracting. Detaching. Decluttering. Paring down. Letting go. But that’s a mistake.

Having more things can cause:
Stress
Anxiety
Discontent 

Rich not to do with wealth

Pursuit of happiness

Filling a void with stuff doesn’t fill it, it just widens it

Consumer purchases
Cars
Clothes
Furniture

Health
Passions
Relationships
Growth

Not contributing to others

Getting the clutter out the way to make room for what’s important  

Changing perspective

The minimalists.com
Adding value to people’s lives
Willing to contribute beyond themselves                                               
Contribution makes a real community

Take a look at your day to day life
What takes up your time?
Online shopping
Watching tv

Putting materials first makes you loose sight of your real priorities

Living for a pay check
Living for stuff 

We are living at a time when people in the west are experiencing the best standard of living in history. Why at the same time is there such a big longing for more?

We still feel restless.
We are encouraged to buy.
There is an allusion of what our lives should be like.

Advertising has polluted and infiltrated our culture

This hasn’t come about yesterday this has been infiltrating us for hundreds of years 

Advertisers want us to believe that we really need these things

Every year there is more media, options, pressure stuff just NOISE!

Do these things have value

People want money to not struggle

What is portaged as normal on tv?

Fashion
Electronics
Household good

Cheaper but more available
Accumulating more stuff

40% of their space they use

affordability, simplicity

bringing more social homes that bring people together

Our relationship with things

What material good can do to position us in a status system

Hunger never full

You can never get enough of what you don’t really want

We want to feel whole

Financial freedom
There is more to life than bills money and work

Living a life of purpose and meaning and adventure

Going to advertising

Not being prepared for every moment

Be mindless and consume

Distraction

Black Friday
Christmas

More about more

Inspiring people to have more by buying less
Letting go of all these things

Books:
Everything that remains

Junk culture

Human identity is not defined by what one does but by what one owns

We think we need those things because we have been told we need them by our society

It’s becoming a thing you do

Having balance – having enough

Creating social change

Love people and use things
The opposite doesn’t work

ISSUE – People’s obsession with buying and things

EXAMPLES – Black Friday, Christmas and all the days between

We tend to give too much meaning to our things, often forsaking our health, our relationships, our passions, our personal growth, and our desire to contribute beyond ourselves. 


Minimalism has helped us…
·       Eliminate our discontent
·       Reclaim our time
·       Live in the moment
·       Pursue our passions
·       Discover our missions
·       Experience real freedom
·       Create more, consume less
·       Focus on our health
·       Grow as individuals
·       Contribute beyond ourselves
·       Rid ourselves of excess stuff
·       Discover purpose in our lives

What are the issues of having an obsession with buying and having things we don’t need….

-       Creates discontent
-       Takes up too much of out time
-       Causes us to live in the future
-       Can make some of us feel trapped

-       Self-indulgence and consumerism are changing our values