Friday 30 March 2018

The New Simplicity in Graphic Design by Stuart Tolley & Definitions of what minimalist design is

To communicate the message of my project, using a minimalist style would be appropriate, therefore research involved also exploring examples of minimal graphic design.


How would you define minimalist design?

Minimalist design today is about reduction, unearthing a message and structuring the content. It makes effective use of blank spaces and creates a high visual impact with only the most essential elements.

Research on various minimalist designs reveal that minimalist design can also be the result of economic restrictions, low quality materials and sheer practicality.

“I see minimal graphic design as the fine line between raw data and designed information”

“the smallest possible amount of elements in an ordered structure”

“a minimum set of elements to create maximum impact for the message”

“the simple expression of a complex thought”

“simplicity is about subtracting the obvious and adding the meaningful”

“reduced to the minimum with the maximum effect”

“think small act big”

“An extreme simplification of form and colour to convey a bold message.”

At what point does a design cease to be minimalist?

“When the function is dominated by form”

“When it has no visual hierarchy.”

“if the negative space is less than 70% of the layout, it would not be minimalist anymore”

“when there are too many messages being communicated at once”


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