Evaluation
Through on going practice I’ve become better at responding to design
problems through gaining a better understanding
and ability to construct and interpret visual language.
Working both independently and in group discussions amongst peers, it caused
my work to be continuously critiqued which has helped achieve much more refined
and successful outcomes. Working collaboratively worked much better in ‘speaking from experience’
than the ‘exhibition branding’ this could be because of the group. In choosing
who to work with I was more comfortable in discussing ideas and putting myself
forward, making the project include more of my own input.
Each brief requires a self-evaluation in relation to initial ideas,
development and production. By repeating the same requirements, it has become
much easier and clearer to me as to why I have made certain decisions and the
impact they have. Time-management has also
become less of an issue because of practice.
New graphic design mediums have been introduced to me
such as screen-printing and book binding as well as tools used in digital
design software. Workshops at the start were really helpful and I look to try more
workshops out next year if possible, in order to extend my design into new
mediums.
The briefs all speak to different audiences, being
able to adapt my creative decisions to target these different audiences is
something I believe to have done well in this module.
Professional
practice was a brief that required this skill. engaged me in that it took me out of the classroom
and shed some light on how throughout course I should be entering competitions
and putting my work out there. This brief gave me the opportunity to design for
a specific target audience which will be useful in future projects.
I found ‘Leeds public spaces’ the most
enjoyable brief as it had a lot of freedom allowing creative decisions to be
very personally directed and most strongly encouraged individual interests to
come forward. This brief also introduced screen-printing and is a practice I
look forward to using again.
The
collaborative practice challenged communication still both design based and
within working with members of my group. As a brief I thought it worked well
however within the group I felt I should have pushed to have more input in design
decisions.
I
would have liked to have more time spent on the reflective practice brief as
our final outcome was rushed to some extent. However, working with a group of
my choice, I believe communication was much easier and it also made suggesting ideas
between us more relaxed and therefore lead to a very honest content.
To
conclude, this module has introduced me to a variety of different principles such
as typography, layout and colour as well as introducing me to different types
of design such as information graphics and editorial. It has challenged me and
pushed me however as a result I feel much more confident.
