Studio Brief 3 - Logo / Type

• decided to use a sans serif typeface - because of the good legibility and modern aesthetic
•  practiced writing 'Shaped' using a large variety of fonts that could be suitable.
•  The tagline 'our city' was something that we could use in some of the publications for the exhibition as it very simply describes the concept of the prints in the gallery. 
• Having 'shaped' displayed in lowercase gave a more welcoming and friendly aesthetic 
• The final typeface choice is Avenir - simple and san-serif
• also has a large variety of weightings and styles and therefore can be adaptable through different components of the exhibition.