Feedback on initial ideas
Shaped, our city (not our city, shaped), gives bigger impact.
Brush strokes work but don't like the thin typeface, lacks physicality, want to see shapes within it (don't use neutral font).
Doesn't say 'print' - too clean.
Screen print typeface and scan in.
Neubau posters, large shape and thin/smaller sections around it e.g large square for 'a'.
Mono/screen/press - different shapes.
Leeds 2013
Get more Leeds into it - primary research around Leeds, what shapes you see, most common shapes from around the city.
NYC shapes you think of - skyline, big apple.
Choose iconic buildings around Leeds to make the shapes.
Shapes from logos into wayfinding.
Find dominant shape from around Leeds.
Create animation of shapes.
3 different versions of the posters, each with different shapes on (series of posters).
'Shaped' is linked to the printing aspect.
Screenprint of torn billboard/building textures to bring Leeds into it more.
Bring something physical within it.
Black and white logo and identity and coloured exhibition wayfinding?
LCA link not important - key themes; connection to local community showing that we're engaging and understanding of community.
Typefaces use together for information, two typefaces one from logo type, importance of information.
Bauhaus, shape theory/colour theory. Energetic shape = energetic colour. Link colour and shape theory.
Identity communicate public space, print, celebratory in tone
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