Studio brief 3: Collaborative Practice - Exhibition branding

Exhibition branding

Brief:

For this brief, we are to work as part of a creative team and put together an idea for the concept, branding, identity and promotional material needed for the public spaces exhibition at Leeds central library. We will be expected to pitch this idea to a group of other students and tutors as part of a voting system to see which groups idea is most successful. 

Create an engaging identity and promotional campaign

• what is unique about this exhibition
• how can the content, location, exhibitors potentially inform your design treatment 
• how to engage with them

Considerations

• exhibition title, underpinning theme/concept
• locations, times
• content, exhibitors
• social media, links, hashtags, etc
• contact details
• format
• signage, wayfinding
• opening night invites 

Restrictions

• reproduction costings must be feasible 
• production must be reproducible using the college resources

Mandatory requirements

• documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice
• organisation, planning and presentation for a 15 minute pitch of your ideas and concepts

Deliverables

• 15 minute pitch/presentation of your proposal 
• mock-ups of key pieces of print/digital collateral 
• evidence and documentation of collaborative practice 
• group contract
• 6 design boards: rationale, research, initial ideas, design development, final design/production, evaluation