Monday, 2 October 2017

The Book as a tool to communicate – Exploring/ Disrupting Conventions.

Golden Meaning
Fifty-five graphic experiments.

1. Identify and list the properties/conventions of your books.

Format

The format of the book matches the golden ratio

Layout

The consistent composition of text gives the book a rigid feel.
With a lot of blank space, shapes and different ratios emerge within the layout.
Imagery covers a double page spread to keep consistency within the layout
Some pages are block gold which puts emphasis on the golden ratio format the book has been designed in.
The layout is very minimal, keeping text to the left side which creates text to form rectangles also suggestive of the golden ratio.

Type

The type is fairly small and in a san-serif, making it easy to read and interpret. This is important due to the large content.

Colour

The  content of the book is entirely printed in only gold on white paper, making the book simple and keeping attention on the content, whist also reflecting it.

Imagery

The style of imagery is minimal and almost symbolic, which fits into the mathematical content of the book.   



Binding

2. Ways you could tailor/add/manipulate these conventions to communicate the subjects more effectively. 

Layout

Emphasize the golden ratio by having each page’s layout referencing the golden ratio.
Using the golden ratio as a grid throughout the book.

Colour

The cover design includes colour other than gold however does not include these colours elsewhere in the book – this makes the design look messy – I would only stick to gold and one other colour.


3. How your 'clients' subject matter could be communicated through at least one of the conventions you have identified.

As the book is based on a festival and the content is a platform for up and coming DJ’s….

The format could reflect the same shape and size of the DJ’s medium used to produce the music, for example if the DJ’s are using vinyl’s or are more digital.


With the music involving a lot of mixing and sampling, the paper could be a mixture of different ‘materials’ or samples of different paper.

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