The brief: Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, etc.
Before undertaking this brief you should identify the following;
_ The client
_ The problem
_ The target audience
_ The overarching aim of the project (what are you trying to achieve)
The role of the communications: Deliver a world class digital experience that engages the audience, how can you maximise the potential of digital devices?Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.
Use mixed media — A combination of image, audio and video should be considered in your design strategy.
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