BRANDING - Ferrigno - Blogs

Branding Project - Ferrigno

The questionnaire made clear that the client’s work is currently making work for a younger audience, both male and female. However, going back to this point later in a discussion with the client, it was highlighted that if the work was executed with a more sophisticated style, the jewellery might then reach a sophisticated older audience. In response to this, an aim was to create branding components that were both sophisticated and trendy. 

Getting To Know The Client -  Branding Questionnaire 

Name : Sofia ferrigno

ABOUT 

Who are you? Describe yourself in three words  What is your practice?Third year Visual Commination student with a specialism in Jewellery design and material experimentation.  How established are you? I am at the early stages of being a jeweller designer this being my first collection to date. Where would you like to go within your practice? Being at such an early stage I still have many skills to refine and master. I learn best when deserving thought making so hope to continue my discovery.    Are you a one-man band or do you work within a team? Being a creative it almost impossible to work complete solo, I enjoy bringing people ideas to life, and working alongside other collaboratively. This being said I doing all the particle making independently.   If you work alone would you like to expand into a design team, if so what would it look like? Yes this is something I think I would thrive from, being a team would allow be to discover thing I would never had been exposed to working independently.   How do you like to work? My working methods often start with the material I intend of using, finding new ways to adapt them. This allows have experimentation play unsure of the design until I have a light bulb moment with in the process. 

GOALS / CHALLENGES

What have you done so far? What has worked? What hasn’t?Since truly finding my feet at as a jeweller within this year I have discovered a many thing that do and don’t work for me. I have found materials that I enjoy working with, ie acrylics, resin etc I have now established a style,aesthetics witch I like and aim my piece fit in with. This year I have discoed that I need to focus more on the finishing of an item spending more time = better final products  What are your challenges?I can’t do it allDue to be so interested and exited by making and material I get carried away with the endless possible and focus less of my time on the pieces with are in progress What are you trying to communicate?-------- How would you describe being success within your practice?“Success” is being 100% happy with the piece being produced  stylistically and functional. 

GENERAL

Who are your primary and secondary target markets?Primarily -   I fell my work capture broadly to young both male and females.  My main target is me………..  I have to be confident in myself loving the pieces and hope this shines through to others .The pieces are bold and vibrate, so any one who is unafraid of this.  Secondly –  I love brand corry mirriosn, they are a huge inspiration of mine .  I love the way they target their pieces as high end design, the jewellery being more pieces of wearable art. The supplies small outlets kipping very true to their style and aesthetic and have a big online presence Could you describe your style of work?Experimental design, thought careful use of colour shape from and materials resulting in bold design which plays with light and refections.

BRAND

Do you have an established brand?Not as of current but want to start building on and this is a step in the right direction Art direction? Photography?I have a clear images of how I see my work being presented, worn etc. I need to build up the covalence I have in my work to start making this image come alive. 
 

RESEARCH - FRANKLIN TIL

This agency’s branding was researched for this project as the development of their new visual identity included a carefully considered use of material and colour that linked business cards, stationery set and pin badges together. Franklin Till’s clients essentially turn to them for insight into form, colour and material, and their innovative and sustainable outlook. The branding clearly communicates this through a variety of sophisticated colour combinations presented in brightly coloured boxes, refresh- ing paper stocks and an embossed logo- type in their business cards shown in gif, 11. This tactile branding is then translated in an effortless style onto online self-pro- motion. This attention to detail and use of colour, material and innovative logotype gave inspiration into the development for this project. 

Understanding colour can only be printed to a certain level of brightness, the branding developed into using other bright materials to achieve a logotype that stands-out through its use of colour.

Business card
Business cards were one of the outcomes. The business cards were all different colour combinations to complement the designer use of colour within her designs.
In response to this the logotype was outlined and then laser cut out of a a G.F smith paper natural coloured paper-stock. On another coloured


G.F smith paper-stock, neon coloured vinyl was attached to one side. On the other side of this paper-stock were the client’s details. Both pa- per-stocks were then attached together, to create
a unique, tactile logotype that stand-out. This technique allowed there to be a variety of combinations, making each one unique. The idea of having a unique brand was one of the main intentions the client wanted as not one piece of the client’s jewellery is the same. This technique also created a tactile finish to the business card which matched the same feel as the clients products.

Colour pairing
The bright neon vinyl colours were paired carefully against natural paper-stocks. A small use of glossy neon oranges, blues, greens and reds were put against natural textured greens, dark blues and o white paper-stocks. This allowed the logotype to pop.

Packaging
The logotype was then converted into a sticker which could be used to deal small boxes in which to package the client’s jewellery in. The boxes were made out of the same G.F smith coloured pa- per-stocks to create consistency within the brand- ing, the same coloured vinyl was also used within the sticker. To ensure the jewellery was protected, the logotype was printed repeated onto a thin frosted paper stock in white, this could then act as a subtle packaging material within the box to further protect the client’s products. 

COLOUR SCHEME RESEARCH 

DOCUMENTATION OF FINAL DESIGNS

JEWLERY PACKAGING

INITIAL IDEAS