Creating a Brand
In order for our 'game' to be taken seriously and to have a better chance of gauging attention, we decided that we needed to create a brand. This would make the video appear more professional and for it to have more value to the viewer. It would also make the video seem more 'legitimate' and reliable.
We story boarded a brief idea of how we wanted the video to be structured. We did anticipate that this might change, as new ideas could come up as we are in production. But, having a clear plan was essential as a starting point in order for the video to be successful and taking research into account.
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