WIRED

A format was referred to throughout the production that was fitted to the size of an instargram post, designs were also then adjusted to also being in an instagram story format. Body text was presented exactly the same throughout the separate videos; The same sizing, font, placement and speed was used. This created consistency, which although the separate videos were intended to be viewed one after the other, it is still important to be clear so the audience are not misinformed. 

The videos were mocked up in-situ, shown in fig, 34 & 35 as this helps the client visualize the video from the position of their target market on social media. From feedback from the client, mocking up the design in-situ was credited as the client commented that this technique makes it easier to sell to the client for this resaon of being able to visualise its impact on social media more easily. However, the client critiqued using the avatar from WIRED as the client commented that it risked insulting the client. This feedback was initially confusing as using the WIRED avatar was done on purpose to heighten the realness of the mock-up, but was later understood as it could give the impression this was designed by WIRED not for. 

The client was also impressed by the animation of the small AI generated images. This was done by revelling one image to the right after the other whilst also hiding the last image on the left, to create a sense of movement, shown in fig, 36, 37, 38 & 39.

The overall feedback was positive from the client and commented that it was a great and considered response to the brief. However, feedback also included smaller details such as having more clearly organised files. The files intended to be labeled clearly, however it will be taken on board to ask the client for appropriate file names.