NASA SKINCARE PROJECT BLOGS

FINAL OUTCOME

The final outcome of this project are two men skin - care packaging designs that promotes the use of SPF everyday. The long-term packaging design. The design has a disposable peel back foil lid and a black aluminium tray like base. The base is divid - ed up into sections like a bento box and includes the product in space like foil pouches. The tray is divided up into a washing section for shampoos and shower gel, the four seasons in which contain face and body creams with a range of different strengths  of SPF to match the weather within that season and the last section includes shaving foam and after shaving balm. The short-term packaging design. This design uses the same foil lid however uses. 

FURTHER DEVELOPMENT 

From feedback it was highlighted that if one of the selling points of the design is that it is hassle free, having a design with so many compartments for different parts of the body might put consumers off. From feedback from a random selection of male consumers, having an options with less variety of products was more favoured. 

Therefore in response to this, the design developed into having a two types, seasonal and weekly. The weekly packages are split up into days with a washing section and can be used each week. As this design is much lighter and is designed so that each day can be torn off and thrown into a bag if the consumer is in a rush or traveling. 

The exact amount of product needed for that day sits within each section. This design is a disposable one and is made of biodegradable foil. 

The second design is a longer-term one, providing the consumer with product all year round. This style is designed more for being placed at home in the bathroom or bedroom. The packaging is split up into the seasons with a shaving and washing section. Adding colour to the inside of the secondary packaging was also tested.

 Using black and white how - ever gave the design a more premium look. The design was updated to having correlation with the consumers interaction with the product. A different planet is placed within each day and the planets are in order from the closest planet to the furthest to reflect the movement of the week. The Primary packaging was given a simple aesthetic using white foil with light grey text.

LOGO DEVELOPMENT

EXECUTION - CREATING AN EXPERIENCE OUT OF ORDERING THE PRODUCT

LABLE DEVELOPMENT

RESEARCH

Seymourpowell’s concept uses AI to decide your skincare routine UK studio Seymourpowell has designed a concept for a cosmetics service that would curate the perfect products based on artificial intelligence and user data. Identité is a subscription service that combines “big data” like climate and style trends with a user’s personal data — such as their schedule, diet and travel plans — to come up with highly tailored packages of skincare and beauty products. The intelligent cosmetics concept would operate via an app, automatically sending users a package of everything they need for the week ahead. Each day’s products would come as a sheet of biodegradable single-use modules ranging from factor 30 sunscreen and BB cream to anti-pollution serum and omega-3 supplements. The artificial intelligence (AI) operates on two levels: first, it finds suitable products for each user’s skin type, environment and personal style. Then, it augments that base profile by incorporating data on the user’s recent lifestyle and their schedule for the week ahead. Based on examples from Seymourpow - ell’s mock-up, that might include aloe vera after-sun lotion, bronzer, sea salt hair gel and temporary tattoos.

INITIAL IDEA 2 - NASA EVERYDAY ESSENTIALS 

Skincare packaging for all the everyday beauty essentials. The product is divided up in a bento box like style and conceded with a foil lid that can be peeled back to open. The packaging is also designed to be used as a beauty storage system to refill once opened, preventing the need for it to go to waste, making it a sustainable approach. Considering the packaging intends to be reused, the inside of the box, once opened would reveal unique space based designs for each section, acting almost like an advent calendar to the consumer. 

OUTER DESIGN OF THE PACKAGING 

WHAT THE BOX WOULD LOOK LIKE INSIDE:

PRIMARY PACKAGING: THESE WOULD CONTAIN THE CREAMS AND GELS:

SIDE DESIGN OF THE PACKAGING :

INITIAL IDEA 1 - SKINPASTE 

A new identity for a suncream brand. The name of the brand - Everyday, tells its audience exactly what its meant for, everyday use. The packaging design of product purposely adapts a the look of a toothpaste product. This decision was made based on our everyday ritual of brushing our teeth and therefore puts emphasis on importance for this to be apart of your everyday rituals. The logotype uses the font Nasalisation. This design decision acts a subtle way for the packaging to communicate to the consumer it association with NASA. Small details were added to the design to achieve a space aesthetic, such as the star detail on a line running at the base of the packaging. It was important to keep the packaging minimal and logotype isolated to reflect its importance, much like the importance of the NASA logo which has a high exclusion zone. The high use of white space could be suggestive of the idea of out of space. Other Names : Rain or Shine

RESEARCH

Gathering a scientific/NASA tone of voice :

Colours The original Nasa logo uses a bright red against a bright blue with a white logotype. The updated logo is simplified using only a black logotype, making it easier to transfer onto other materials. 

Materials 

Reflective shinny metallic materials were used within parts of NASA’s branding. A similar material was also used within examples of NASA food packaging for drinks. 

Typography 

The NASA logotype is known and identifiable using the font within other designs would likely make the audiences associate the design with NASA. 

Layout 

The NASA logotype is often placed within a large execution zone, reflecting its importance through its isolation. Associations Other obvious examples of associations with the NASA identity include space food, and planets. Fig, is an example of a retro out of space style.