Research : Initial visual identity for logotype
-These examples have a dark tone of voice, this is important as it generates a sense of fear and urgency
-Powerful
-Intimidating
- authoritative
- It suggests a statement
- they have an unknowing and mystery tone to them
Black Mirror Advertising
- dystopian tone
- it uses blurring to create the effect of movement and unpredictability
- The effect of light was something we found relevant to trying to capture energy decline/use
- the bold statements and text speak directly to viewer, making it personal and striking panic. This effect is important in order for people to take action and engage with it.
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