OUT THE OVEN - BRANDING

Branding project - Out the Oven Blogs 

FINAL DESIGNS 

COLOUR

Development 

An initial idea for the new name was ‘out the oven’. Figure 1, shows the initial designs for this name. Simple vector drawings were created in response to this name. Using rounded edges and few lines vector drawings of bakery elements created for this logo approach had a clean and modern aesthetic. A light grey and coral orange were used to complement this style.

Using the same name but a more handmade rustic effect was then tested. Lines with a slight charcoal effect and gradual change in thickness were used and corners were sharpened. These changes reflected a much more ‘made from scratch’ feel to the logo. Going back to how the white logos were favoured in the research due to having a flour effect, this logo was then applied to a black background to emphasised this idea of using flour and raw ingredients.

Other initial ideas continued to experiment with a handmade approach, suggestive of raw materials. ‘Kneaded’ and ‘Knead’ were other initial ideas for names. The logo designs for these names were more based around bread. Although the experiments with type interacting with the bread vectors created from feedback were popular, it was also highlighted from feedback that these name suggested an unfinished bakery product were as ‘out the oven’ suggested the final product. Therefore moving forward ‘out the oven’ was the name chosen to develop. 

In the development of this logo, the name ‘out the oven’ was corrected to ‘out of the oven’ as it was less chatty and had a more premium tone.

Small changes in the style and shape of the oven were tested, as well as fonts and composition. Experimenting with type, the process of baked goods moving ‘out of the oven’ was attempted to be visualised within the logo through shifting type. Throughout the development detailed was added and then stripped back, from feedback more simplistic designs were favoured.

 

LOGO INSPIRATION :

RESEARCH :