OBLIGATION - Execution

Execution 

Target Audience

The climate change protest was an appropriate place to test who our project appeal to. 

Video production

-       Two parts

-       Part 1, introducing the issue, hype about the game

-       Part 2, introducing the game

Execution, What Next?

-       Climate change protest

-       Contacts : Geek Retreat

-       Responses from the March

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From feedback on the video it was highlighted that in order to have an impact it is important to consider “what happens next”. This meaning, now that we have generated interest and have people’s attention, in order to make a difference and impact we initially planned to design ‘Obligation Day’.

Obligation Day would hypothetically be a day were by ‘players’ would take part in a day of using no energy. In order for this to take place, the initial idea was to create appropriate material to advertise this day. Obligation day would be promoted as a real-life mission that has real life rewards. This idea was inspired by earlier research on a TED talk that discussed how real-life rewards can act as a tool to generate interest. It also referred to points in the talk that discussed how if video gamers put as much effort into real-life challenges, big things could be accomplished as a community.  

The real-life reward to completing this mission would be a tote bag with the obligation logo, stickers and an infographic explaining what individuals can do to make a difference, graphs showing predictions and facts and figures of our climates current state.  The tote bag would also hypothetically have ****.

In the process of this it became aware to us that a climate change protest was taking place in Leeds on 15/03/19. Taking advantage of this, we created protest material to execute our project by giving out flyers with a QR code on that links to the video. The protest material was consistent through using the logo across all materials. The flyers were kept simple with only ‘start your obligation’ text underneath the QR code. This was done with the intention to spark intrigue with the unknowing aspect of what the QR code leads to. Amongst the protest it was evident that our material contrasting against other banners. This was successful in attracting people towards us and asking questions.

PREPARING FOR THE PROTEST

DOCUMENTATION OF PROTEST & EXECUTION 

The protest was successful place to test what kind of audiences were interested and responsive to our project. As we assumed, we found that older people were less engaged and younger people were more curious. Older people also found understanding the QR code more difficult compared to younger audiences.

Outcomes

-       Video part 1,2 and 3 (Introducing the game, this is not a game reveal, protest footage)

-       Protest material – stickers, banners and flyers

-       Reward bag, tote bag design, infographic, stickers